In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing â€œsethâ€ into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
Sethâ€™s classic book, Meatball Sundae, is about the intersection of traditional organizations and the new marketing. Tribes, was published in 2008 and instantly became a New York Times bestseller. It redefines what it means to be a marketer today--it turns out that leading a movement is the most effective way to spread your ideas.
Tribes was named as business book of the year for 2008.
His most popular book is called Linchpin. It was a #1 Wall Street Journal bestseller and recently made the funky New York Times Bestseller list.
Since then, he's published Poke the Box and is about to have a new one out as well (We Are All Weird). But start with the blog. It's cheaper.
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